SELECTING EDUCATION AGENTS
Vetting Process:
Have a basic set of
criteria that we give to people that we are interested in
signing up. Prospective agents may be asked to provide:
Trial Periods
set a target – a realistic
target over a trial period .
Consider a three-year business plan in terms of target numbers
This
will give an indication of skill, intent and professional
behaviour.
Working Relationships
Institutions
entering a new country market may consider the benefit of
working with a larger and more high profile agency. However,
smaller and middle size agencies may work more closely with
parents and offer greater loyalty to your institution. The
smaller agencies will be more accepting of training and more
interested in a closer relationship.
Attractiveness
An Institution's status or
ranking is not the only determinant of power. Willingness/
ability to accept volume intakes at desired levels (admission
requirements) could make a so-called lower status Institution
much more financially attractive to an agent than a higher
ranked university with more limited volume intake and frankly
harder work in terms of finding suitable candidates who meet the
requirements. Each Institution should use its own distinct
strengths to ensure its position vis a vis agents is
appropriately balanced.
Monitoring
Monitoring student numbers
and auditing performance is an ongoing activity by many
institutions
Training and support
Training and support are
positive and a clear part of the Institution’s responsibility to
the agent. Annual review, for example, is part of training, and
just as likely to lead to positive as to negative outcomes- a
review means that any weaknesses on either side of the
university-agent partnership can be addressed.
Agency Agreements & Terms and
Conditions
Institutions generally put in place explicit statements and
contracts
Feel free to download sample
agreements
Sample agent contract
Terms and conditions
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